Vrednotenje kakovosti uporabniških storitev v visokošolskih knjižnicah: zadovoljstvo uporabnikov in izpolnitev njihovih pričakovanj

Miha Mali

Izvleček


Namen: Prispevek obravnava zadovoljstvo uporabnikov storitev visokošolskih knjižnic, in sicer predvsem z vidika današnjih hitrih sprememb, ki se dogajajo na področju informatizacije in digitalizacije knjižnic, in z vidika vedno večjih zahtev po učinkovitosti in uspešnosti vseh javnih (ne samo visokošolskih) knjižnic. Spremembe silijo vodstva knjižnic k bolj analitičnemu spremljanju zadovoljstva uporabnikov. Zadovoljstvo uporabnikov je posledica izpolnitve njihovih pričakovanj. Z namenom spremljati zadovoljstvo uporabnikov knjižničnih storitev so strokovnjaki razvili različna kvantitativna in kvalitativna orodja (npr. LibQUAL+, LibSat), ki so prilagojena specifikam knjižnic.
Metodologija/pristop: Namen prispevka je podati kritični pregled ključnih teoretičnih konceptov in metod, ki se uporabljajo za analizo potreb uporabnikov knjižničnih storitev, in ki so se v bibliotekarski stroki razvili pod vplivom tržno-marketinških raziskav in socialne psihologije.
Rezultati: Na temelju meta analize različnih pristopov ugotavljanja potreb uporabnikov knjižničnih storitev je avtor prišel do zaključka, da visokošolske oziroma javne knjižnice nasploh v zadnjem času odločilno spreminjajo odnos do svojih uporabnikov. Čedalje večjo težo namreč dobiva zadovoljstvo uporabnikov.
Omejitev raziskave: Avtor se omejuje na splošno predstavitev koncepta »zadovoljstvo«, ki vključuje tudi uporabnikovo »pričakovanje«. Ne izhaja iz lastne empirične raziskave situacije v Sloveniji, ki bi glede na družbeno-zgodovinske okoliščine morda razkrila določene specifike, kar zadeva odnos knjižnic do njihovih uporabnikov.
Izvirnost/uporabnost: Prispevek ponuja pregled osnovnih teoretskih in metodoloških trendov razvoja spremljanja pričakovanj in zadovoljstva uporabnikov knjižničnih storitev.

Ključne besede: visokošolske knjižnice, knjižnične storitve, zadovoljstvo uporabnikov, Kanov model, LibQUAL+


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